How To Start Abaya Business In Nigeria (2025)
This article is about how to start abaya business in Nigeria currently in this year 2025. Do you want to start your own Abaya business in Nigeria but are unsure on how to proceed? If so, we will show you the exact steps you should take to launch your Abaya business in the country today. In addition, we will provide you with advice on how to expand the business as well as other helpful details to aid in your decision making when you enter this business. Let’s get started.
Many women wear abayas, which are loose, simple overgarments that resemble robes, in different parts of the Muslim world that include the Arabian Peninsula, the Horn of Africa, most of the Middle East, and West and North Africa. Nonetheless, for fashion, personal taste, and other reasons, some non-Muslim women also wear abayas. If you will like to start this business, we have provided a guide below.
GUIDE ON HOW TO START ABAYA BUSINESS IN NIGERIA 2025
The following are the step by step processes on how to start Abaya business in Nigeria this 2025:
PERFORM AN ABAYA BUSINESS MARKET RESEARCH
The first thing you should do when starting an abaya business in Nigeria is to conduct a market research. You will need to gather, examine, and evaluate the many facets of Abaya business at this point so that you can make well-informed decisions. You must determine who your target market are, evaluate their demand and potential for growth, and obtain their perspectives throughout the market research phase. By researching and posing questions, you can obtain these insights.
The various business model types used in Abaya business should also be looked into as part of your market research in order to determine the advantages and disadvantages of each model. The Abaya business encompasses several business types, such as direct sales, dropshipping, wholesale, rental, and manufacturing. You are also expected to provide competitive analysis, price strategies, and where and how to source for Abaya garments in your market research.
DRAFT A BUSINESS PLAN
Creating a comprehensive business plan comes next, after market research to obtain insightful information on Abaya business in Nigeria. An overview of the enterprise, its goals and objectives, the target market and competitors, a marketing strategy, and financial planning should all be included in an ideal business plan for an Abaya business.
Your Abaya business plan’s Executive Summary section contains details about your product, target market, and competition landscape. The information regarding Abaya specifics, materials, types, designs, and price models should be included in the Products and Services section. A section on your marketing plan, where you will describe your marketing methods, should also be included in your Abaya business plan.
Furthermore, the Financial Planning section of the business plan should include an estimate of your launch budget, a description of your intended funding sources, production costs, a predicted Return on Investment (ROI), ongoing expenses, and other pertinent information. Lastly, your Abaya business plan should have a section on your team building plan that describes how you plan to hire employees for production, packaging, selling, and marketing.
MAKE AVAILABLE THE CAPITAL FOR THE BUSINESS
Obtaining the initial funding for your Abaya company venture comes next after creating a business strategy. The sum required to launch your Abaya business should be included in your meticulously written business strategy. The startup capital should pay for all of your first outlay, which should include costs associated with hiring staff, setting up inventory, renting space, registering the business, marketing, and obtaining supplies and equipment. You can utilize bank loans or your own funds to cover your initial costs. You can also approach friends and family for money or use crowdfunding to get the business funded.
FIND A SUITABLE LOCATION FOR YOUR ABAYA BUSINESS
Once you have the necessary funds, find a location for your Abaya business. It is advised that the location you choose for your Abaya business be both easily accessible and situated in a place with a high volume of pedestrian and vehicular traffic. If your plan is to pursue the Abaya manufacturing model, the space you choose for your business premises should be large enough to accommodate the equipment needed for production, supplies, and raw materials, among other items. That being said, since dropshipping Abaya clothing does not require inventory, opening a physical store is not a requirement if you plan to pursue this business strategy.
GET SUPPLIES AND EQUIPMENT FOR YOUR ABAYA BUSINESS
If the production of Abaya clothing is the Abaya business model you have selected, there are a few things you must have before you can begin your venture: supplies, machinery, tools, and equipment. A sewing machine with an accessory kit, iron, cutting table, measuring tape, fabric shears, needles, cutting table, buttons, sewing patterns, beads, sequins, trims, and thread are the essential tools and materials required to launch an abaya production line.
However, you will need to acquire packaging supplies as well as supplies and equipment for setting up an offline store if you plan to pursue the direct sales or wholesale Abaya business models. Packing tape, bubble wrap, gift bags, boxes, scissors, box cutter, display racks, hangers, inventory management system, point-of-sale system (POS), and other necessary products are among the items.
START SELLING ABAYA/START ABAYA PRODUCTION
You will need to purchase the Abaya fabrics that you would sell to retailers or end users at this point whether you plan to pursue the wholesale or direct sale business models of the Abaya industry. You can also begin making the clothing if your goal is to concentrate on the Abaya production business model. It could be necessary for you to hire more workers, particularly those skilled in operating the equipment used in the Abaya clothing production process.
ADVERTISE YOUR ABAYA BUSINESS
After obtaining the Abaya garments you have purchased or made, the next thing to do is market your products to generate revenue. To reach your customers, use a variety of marketing techniques. Creating a website for your Abaya business, using social media, internet advertising, and word-of-mouth marketing are some successful marketing techniques.
